Diana Vreeland StickPretty® Style Maven



No one epitomizes bold and beloved like Diana Vreeland: Doyenne of her day in both the magazine and fashion worlds. Born in Paris and 1903 and passing in NYC in 1989 she blazed a trail between the 2 cities that set the standard for trans-Atlantic fabulous.


Illustration © Vance Soares


She surged stylishly into view of the public eye as an editor at Harper’s Bazaar by asking “Why Don’t You…” in August 1936 via her ground-breaking column that to this day remains in an class all its own. Her thoughtfully fantastical suggestions included: tying balloons to your child’s bed for a morning surprise, using a custom-made Hermes elk-hide trunk to tote items in your car, wearing velvet violet mittens with every outfit, and icing your Champagne in a shell rather than a bucket.


As she opened the hearts and minds of her readers she redefined the relationship of the fashion editor to magazines, to models, to photographers, and to fashion itself. No longer would the genre be led by society girls wearing just the right hat and matching gloves, she ushered in eccentricity, character, and pizazz as the currencies of style.


When her days at Harper’s and Vogue were done she rescued the Met’s stuffy Costume Institute from 19th Century notions and dragged it unapologetically into the 20th Century, curating annual exhibitions as A-List-attendance worthy as any red carpet event today. She invented herself as the woman she wanted to be and reinvented nearly everything she touched. At the heart of her secret, in her own words, “The only real elegance is in the mind; if you've got that, the rest really comes from it.” 

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